Insight: Everyone comes to faith in a different way. This can lead to tension on the basics. 
Solution: Discipleship Basics 
Social Ad
Platform UX
We strategized that interaction was the key for the success of this digital platform and being able to share with others the gift of discipleship
Experiential Activation
 Since discipleship is a pathway on the way of Jesus, we made a literal pathway of all the major chapters on the platform for the launch. 

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